If it tastes good then it's probably expense

Why can't fresh beautiful colorful produce be as cheap as a Twinkie?
This is far from a revelation or any where near original thought, but things that taste good and are healthy inevitably cost more.
That's what I'm learning again now that I'm back to preparing most of my meals these days. If it's pretty --- like the wonderful produce department at Whole Foods --- then it's gonna cost.
Just like other things in life, too bad the good things are not more affordable.